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saloon of the camper 2011: a system for open-air tourism growth – 120.000 visitors | Traveling Easy
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saloon of the camper 2011: a system for open-air tourism growth – 120.000 visitors | Traveling Easy

Written by Michela | 19 September, 2011 12:18

salone-del-camper4-320x289-4433033"We have concluded this second edition Salone del Mobile home with very satisfactory results despite the unfavorable economic situation. The event was confirmed to be a great event not only for tourists who have already chosen the "plein air" as a way of life but also for audiences who look for new holiday opportunities and is interested in approaching this type of tourism. A visitor, then, more careful and passionate, in search of the vehicle that best suits your needs and style of vacation that best represents them. " -These comments APC (Caravan and Camper Manufacturers Association) and Fiere di Parma, Camper of the organizers of the Salon which closes today in Parma and has passed the 120.000 visitors. "It also bears witness to the success they have seen the two proposed initiatives in nine days of the fair: In 1.000 initially proposed vouchers for a weekend camper in just 99 euro were increased by 40% for the strong demand and were well 400 i test drive effettuati”.

A "window" over 150.000 sqm,which 45.000 Net square meters occupied (+12% compared to 2010) for a total of over 320 exhibitors and 650 recreational vehicles on display. But the saloon of the camper was not only a large and prestigious exhibition, but also a time for discussion and collaboration among the various groups who took part in the event. The rich program of conferences and meetings open to the public, as well as corporate meetings, have provided important opportunities for discussion and reflection on the industry by helping to confirm the role of the Salone del Mobile home as a perfect platform and significant annual event for "system" and contribute to the development of tourism "en plein air". As confirmed by the research data CISET by the University Ca 'Foscari, Italian tourists who choose Camper, caravan or tent for their holidays are 3 million, growing ( + 4%) compared to 2009, for 31 million nights and a total expenditure of 1,4 billion euro.

"The outdoor tourism has seen a steady growth in our country, as shown by research CISET. The Salone del Mobile home, undoubtedly, contributes to this growth managing to bring tourists who have already chosen this type of holiday and to attract and excite an audience projected towards tourism en plein air. - Said Antonio Cells, CEO Fiere di Parma - "And 'so that all the time" system players "contributing - each in his own party - to reinforce and develop, in a key international, chain of this particular tourist. also The Salone del Mobile home in Parma, at its second meeting, was confirmed in second place in Europe, After Dusseldorf, for its size but it can point to a qualitative leadership to ensure that the level of entertainment to visitors thanks to a schedule and an exceptional terroir. "

The presence of national and international press, with about 200 journalists during the 10 days of the event, has echoed contributing to information "day by day" Salone del Mobile home. And the international spirit of the event was witnessed by the presence of a Chinese delegation composed of highly interested in purchasing dealer of recreational vehicles and campers identified in the Fair of Parma format ideal for the development of the tourism sector in its territory.

"The Fair Vans - Paul said Bicci, Caravan and Camper Manufacturers Association President and the Group for the Recreation Vehicle Manufacturers-ANFIA - confirmed at national and international event a must for the industry and our Association for a moment of dialogue and comparison with tourists en plein air current and potential, Also this year, have shown keen interest with their participation. Also emerged from an analysis of requests in these days we will continue to work, together with the other operators in the industry, especially in the areas of institutional relations in order to give greater representation to the industry and a stronger voice for tourism in the open air. A new way of doing tourism, from year to year, proves to be, Always greener, sustainable and accessible 365 days a year ".

The appointment with the third edition of the Fair from Camper is' to 8 16 September 2012 Parma.