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market research | Traveling Easy
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market research | Traveling Easy

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notte-tricolore3-5140668It 's true that Italy is recognized throughout Europe for its gastronomy, to the rich artistic and cultural heritage and its fascinating "sweet life", but there are discrepancies between the opinion that we have of our country and what they have instead of the other Europeans. Hotels.com, leader in online hotel reservations, investigated, on the occasion of the celebrations for the 150° anniversario dell’Unità d’Italia, which are hallmarks of our country and cities are the most, according to the Italians is that according to European tourists and ... some surprises!!

Let's start with food. What dishes Italian cuisine are renowned throughout the world is well known, but what is clear from research is that Hotels.com does not charge a unanimous vote! The 46% European travelers did not doubt that the home cooking is the best, but the French and Spanish, eg, much prefer their own to our.

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They presented the results of the First National Survey on Timeshare during a conference on "The tourism market that changes", organized at the University of Milan Bicocca. The project relating to the investigation has been developed in recent months by the company Executive Travel Company, leading developer of innovative products and services in the tourism sector, in collaboration with the Faculty of Sociology – Bachelor in Science of Tourism – and the Interdepartmental Centre ALMOST (Quality of Life in the Information Society) University of Milano-Bicocca, who oversaw the scientific aspects.

The aim of the project was to collect a real estate segment of the tourism market-, that of the timeshare, that in Italy there are to deepen our knowledge of this sector of tourism also from a sociological perspective, shedding light on a phenomenon that started in the late 70 and that in Italy no longer has a market.

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