Written by Michela | 20 July, 2011 7:30
After the great success of the 2009 and 2010, the City of Milan and Vogue Italy announce the edition 2011 of Vogue Fashion’s Night Out The next 8 September.
L’evento, organized by Vogue Italy In collaboration with the Municipality of Milan, wants to bring the world of fashion to the general public, creating a unique opportunity to meet with the designers and the main protagonists of the fashion. Conde Nast is an initiative of international, that every year involves a growing number of countries: U.S. to Russia, from China to Korea.
On 8 September will be a special date not only for shoppers, but for all those who want to live their city under a totally different light, with events, to exclusive parties and exhibitions that will animate the main streets. Scenarios of the event will be the famous fashion – Via Manzoni, Via Montenapolene, Via della Spiga in Corso Venezia – and the whole district of Brera – for the occasion will be animated by classical music in every way, jazz e dj set – protagonists of the previous editions have. Contributed by Trenord the music will be featured also in the Cadorna station and in Piazza San Babila, where live performances of bands will alternate, expressions of different musical genres. This year will be involved in Vogue Fashion’s Night Out Corso Vercelli also, Via Belfiore and Corso Genova. pm 19.00 all 23.30, stores in these areas will remain open and you can meet designers, models and editors Vogue E Vogue.it, that will give visitors valuable suggestions of style for their shopping. Ad-hoc installations in stores, cocktail party, concerts and exhibitions will be the backdrop to this highly anticipated event, Every year sees thousands of people invade joyfully over 600 stores open on the city streets.
All major claw join the event, from Armani to Zegna, Moschino by Tod's; and there will be the most famous shops towns such as Banner, Biffi, Pupi Solari, 10 Corso Como and corner store Rinascente, Coin and Excelsior-I.
Many claw will implement a special object in limited edition signed VFNO, the proceeds will be used to finance the renovation and enhancement of a farm in Milan, income Edition 2010 were instead donated to the construction and layout of the park of the Village Barona. In particular, l’edizione 2011 provides for the first time the opportunity to purchase a preview of the official t-shirts Vogue Fashion’s Night Out, made with sustainable materials, available exclusively at the retailer's media QVC (http://www.qvc.it)
To provide additional opportunities to meet, As well as shops will extend their hours of opening the Museum of the Risorgimento and the Palazzo Morando - Costume, fashion, Image, which will remain open until at 23.30. Palazzo Morando, In addition, will be the prestigious venue for an exclusive photo exhibition, Watch&click, organized by Vogue Jewellery in collaboration with Assorologi, the Italian association that gathers the most prestigious brands of watches. Watch &click is the result of an initiative launched on Vogue.it by the director Franca Sozzani, to enhance the talent of photography through a reflection on the theme of “time”.
Morando Palace opens its doors to visitors of the exhibition at the September 8 18,00 with a cocktail offered by Campari, official drink of Vogue Fashion’s Night Out 2011, and the exhibition will be open to the public up to date to be announced.
“Moda, culture and solidarity. Three expressions of human sensibility that unfold within the same event to offer, along with the fun, the opportunities for new connections between seemingly distant worlds ", said the Councillor for Culture, Expo, Fashion and Design Stefano Boeri. “Vogue Fashion’s Night Out, in fact, is an event that not only promotes the meeting between the city and one of its most important productive sectors, it also offers cultural events and signals of quality attention to environment and sustainability of the choices on the future of our city ".
"We are pleased to offer the city an event which every year sees increasing participation", says the director of Vogue Italy Franca Sozzani. "This appointment is an important sign of our commitment to bring the world of fashion – often perceived as distant and exclusive – to all the people who are passionate and curious. at the same time, Vogue Fashion's Night Out is a great moment of collective celebration able to give the city a new light and new energy ".
The website dedicated to Vogue Fashion’s Night Out http://vfno.vogue.it , which will be constantly updated with all the novelty of, you can already vote for the Campari Red Passion Prize. The prestigious award, Now in its second edition, as well as choose a great name as a representative of Red Passion perfect, to celebrate excellence in the Italian Style and will be bestowed this year man (Riccardo Scamarcio, Claudio Santamaria, Elio Germano, Matteo Marzotto, Lapo Elkann and Francesco Bianconi) and women (Bianca Balti, Olivia Palermo, Maria Carla Boscono, Alba Rohrwacher, Bianca Brandolini d'Adda, Valeria Golino) who have achieved levels of excellence in fashion and style. Readers will decide who will receive the award, choosing the character best known for his passion and elegance.
Always linked to the world of fashion, Lance shares the concept of "Vogue Fashion's Night Out" and will display some examples of the new Lancia Ypsilon – the “Fashion City-Car” par excellence – near Via Montenapoleone, where the public can attend the performances of singers and DJs and live intense emotions with a spectacular installation that will illuminate the night signed Lancia. Even Coffee Vergnano, event supporter of VFNO, celebrate the excellence of made in Italy tasting of boutique setting up some points and yards, to give everyone the opportunity to taste E'spresso: the new "Italian espresso" pods friendly. Finally, news-stands in the center will be open and you can purchase the number of Vogue special price, with the map attached VFNO the center of Milan – realized with the collaboration of Lancia – to orient themselves in the middle of the night Vogue.
The 15 September, For the first time, the Vogue Fashion’s Night Out will debut in Rome. The fashion event of reference for the city, absolutely original in the fashion scene, This year will be hosted – apart from Italy – Also from seventeen countries in the world who have confirmed their participation in September (except Tokyo which organizes the Fashion Night Out in November) giving their support to the world of style: 6 Moscow in September, 7 Madrid, 8 Milan, New York, Paris, London, Sydney, Berlino, Mexico City, Lisbon, 9 Dusseldorf, 10 New Delhi, 11 Shanghai, 12 San Paolo, 13 River, 15 Rome, Athens, Istanbul, 17 Taipei, 20 Thessaloniki, 21 Seoul, 5 Tokyo in November.